About Us

A nurturing, playful companion for everyday resilience — free for whānau in Aotearoa.

Your family's best start in everyday life

Tiny Steps is the Resilience Programme app from Vector Group Charitable Trust. We help caregivers answer one question: what can we do together today?

  • Five soft ideas each day — never an endless list
  • Whānau co-play from pregnancy through early childhood
  • Quiet resilience pillars woven into the fun
  • Free access with NZ health signposting when needed

For every whānau, every ordinary day — real togetherness

We are not a kindergarten timetable. Tiny Steps fits around naptimes, work shifts, and messy kitchens. Open it when you can. Close it when you’ve done enough.

Always available

Morning
Glance at Today’s five ideas
Anytime
One short activity together
Evening
Optional memory or share card
Missed a day
Nothing is overdue — ever

Design principles we hold to

Quiet resilience is product behaviour — not a muted colour palette.

Today first

Home is today’s tiny steps — not a cluttered dashboard of scores.

Together, not solo

Copy and activities assume whānau co-play, not child homework.

Quiet resilience

Pillars tag activities; we never lecture “this builds resilience”.

No guilt economy

No streaks. No overdue. Miss a day and nothing breaks.

Resilience Programme

Promoting everyday connection for young children & caregivers

How Tiny Steps came to be

Trust

Vector Group Charitable Trust

Tiny Steps sits inside a charity programme for families across Aotearoa — not a startup paywall.

Brief

Resilience, quietly

The brief: help whānau grow quiet resilience through everyday action — never clinical scores.

Build

An app that feels kind

We designed for busy caregivers: five ideas a day, shareable cards, NZ signposting.

Now

Free for every whānau

Always free. Demo on this device, or an account to keep memories across phones.

What’s inside Tiny Steps

Four pillars of the everyday experience

Today mode

  • Five gentle ideas
  • Works offline after install
  • No curriculum pressure

Activities

  • Household materials
  • Clear steps + safety notes
  • Conversation starters

Memories

  • Optional journal notes
  • Family photos
  • Nothing is overdue

Support

  • NZ resource articles
  • Plunket / Healthline signposts
  • Share without accounts

5

Daily ideas

0

Scores or streaks

NZ

Signposting built in

100%

Free for whānau

See the Tiny Steps feel

Placeholder theme imagery — we'll replace with our own photos.

Service reviews

What families say

Early feedback from caregivers using Tiny Steps as a daily companion — not a performance tracker.

We don’t finish every idea — and that’s fine. Today feels possible again.

Aroha

Grandad opens a shared activity without signing up. That’s huge for us.

James

Start Tiny Steps free

Built by Vector Group Charitable Trust for whānau across Aotearoa.

Start free